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Driving the future of real estate with AI

AI That Runs
Your Agency

9:41•••
Claude
via PropCRM · MCP
New enquiry from Sarah Chen — 3-bed in Surry Hills, budget $1,200/week. Create a lead.
Created lead ✓
create_lead
NameSarah Chen
Interest3-bed · Surry Hills
Budget$1,200 / week
Sourcerealestate.com.au
Assigned to you and tagged 'hot'. Draft a viewing invite?
Message Claude…

Trusted by Australian real estate teams

Northshore Realty
Marlow & Co.
Harbor Homes
Kettle Group
Ashford Estates
BrightLet

AI that adapts to your business

Automation that pays for itself in the first week

PropCRM streamlines the entire journey — from first enquiry to signed contract — so your agents spend time closing, not chasing.

10×
faster lead response
51
languages supported
24/7
AI availability
90%
workflows automated
AI-powered solutions →

One CRM. Three AI operators.

For sales teams

Close more deals, chase fewer leads

PropCRM watches your inbox, qualifies incoming enquiries, and books viewings before your competition has replied.

  • Auto-respond to enquiries
  • Draft personalised follow-ups
  • Track commissions & pipeline
propcrm.app
Leads
+ New
Sarah Chen
3-bed · Surry Hills · $1,200/week
Hot
James Okoye
42 Oceanview Rd · $1,450,000
Viewing
Priya Shah
2-bed · Bondi · $950/week
New
Elena Rossi
Studio · Fitzroy · $650/week
Qualified

For lettings teams

Applications, tenants & compliance, on autopilot

Generate application links, analyse submissions with AI, and match tenants to the right properties in seconds.

  • Custom application forms
  • AI-analysed applications
  • Link tenants & buyers to properties
propcrm.app
Applications
AI-ranked
Hannah Weiss
92%
42 Oceanview Rd
Marcus Lee
87%
12/45 Martin Pl
Aiko Tanaka
74%
42 Oceanview Rd

For growth teams

Nurture your leads with AI

AI scores intent, detects blockers like refinancing or hesitation, and prompts the right follow-up before leads go cold.

  • Auto-score every lead 1–10
  • Tag blockers & buying signals
  • Smart follow-up reminders
propcrm.app
Lead nurture
AI-scored
Sarah Chen
9/10
hotBook viewing today
James Okoye
7/10
refinancingSend lender update
Priya Shah
6/10
hesitantShare market report
Elena Rossi
4/10
2–4 weeksSchedule follow-up
New partnership

Now partnered with Granola

Bring every phone call recording and meeting note from Granola straight into PropCRM. We transcribe, summarise, score the lead, tag blockers, and queue the perfect follow-up — automatically.

  • One-click import of Granola notes & recordings
  • AI-generated call summaries on every lead
  • Auto-updates lead score, tags & next tasks
  • Works with your existing Granola workspace
PropCRM
×
Granola
Learn about Granola →

Reducing inefficiencies, growing revenue

Automation that frees your agents for high-impact work

Every enquiry answered. Every application analysed. Every invoice tracked. PropCRM eliminates the busywork so your team can focus on people — not paperwork.

Enquiry received
New lead from realestate.com.au — 3-bed, Surry Hills
AI drafted reply
Personalised response with 3 viewing slots
Application sent
Link delivered to hannah@…
Deal advanced
Moved to 'Offer accepted' — commission $18,500

Comprehensive communication

Multiple channels, one AI assistant

Chat

In-app AI assistant that actions your CRM in real time.

Email

Outlook integration to auto-reply, draft, and follow up on leads.

Voice

Handle inbound and outbound calls with zero hold time.

Portals

AI listing agent posts to realestate.com.au, Domain, and social.

Voices from the field

PropCRM cut our lead response time from 4 hours to 4 minutes. We're closing deals we'd have lost.
Priya Shah
Sales Director, Marlow & Co.
Connecting Claude to our CRM changed how the team works. Everyone just talks to the AI now.
James Okoye
Managing Partner, Harbor Homes
The application analysis alone saves us a day per week. It's the best tool we've adopted in a decade.
Elena Rossi
Lettings Manager, Ashford Estates
Platform features →

Smarter operations, powered by AI

Automate at scale

Auto-respond to enquiries, schedule viewings, and follow up until deals close.

Personalised at every step

AI drafts emails in your brand voice — every message feels handwritten.

Nurture your leads with AI

AI tags blockers, scores intent, and prompts the perfect follow-up at the right time.

One unified workspace

Leads, properties, applications, deals, invoices — all in one place.

24/7 availability

PropCRM never sleeps. Every enquiry gets an instant, useful reply.

Connect to any AI

Built-in MCP server — action your CRM from Claude, ChatGPT, or Cursor.

Commissions & finance

Track pipeline value, invoices, and commissions earned per property.

FAQ

The new standard for real estate

The future is
autonomous.

Create your PropCRM account and turn Claude and ChatGPT into operators inside your agency — no procurement, no lift.